Infographic

Why You Need Infographics

Many businesses use infographics to attract potential customers, newspapers use them to communicate complex data visually, and educators use infographics to engage students and capture short attention spans.

Data presented visually is often easier to understand than text-heavy articles and case studies. They tell stories at a glance and are easy to understand.

Infographics can effectively replace boring reports and walls of text. Many marketers use infographics to generate social media buzz and excitement. Infographics drive traffic, help build links, and raise brand awareness. They attract attention and shares better than any other type of content marketing.

When done well, infographics are easy to access, understand, and share.

What Makes a Good Infographic

1. Make sure the infographic is focused on one big idea, or perhaps a powerful or interesting statement. Don't just share statistics because you have them. Make sure they support the main topic. Reading an infographic shouldn't be a challenge. It should be effortless and easy to grasp at a glance.
2. Stick to a harmonious color palette and a similar style in all your graphs.
3. Use humor, if possible and appropriate.
4. Share fascinating, attention-grabbing facts.
5. Provide in-depth information your audience may not be able to get elsewhere.
6. Don't make the image too long or large.
7. Make sure the design matches your audience. Are you appealing to teens or luxury car buyers?
8. Make sure your font is readable and people don't have to strain their eyes trying to read the headlines.
9. Don't forget about white space. When in doubt, simplify.
10. Check facts and make sure to cite sources to increase credibility.